Stargate
The Riyadh Stargate is shocking new form of billboard for the 21st century. Rather than a sign-on-a-stick, it is massive; rather than growing out of the ground, it lands on the earth. Its primitive, cleaved shape is clad in glittery digital surfaces, black glass solar panels, and mirror chrome components, create the feeling that it is ancient, but also from the future. With no obvious expression of its time or origin, it becomes an object full of mystery and delight.
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Three massive vertically-oriented digital faces can be used for different advertisements, or all unified into a total experience that can be owned by a single brand. Video art, commissioned by the owner, will also be integrated into the the lineup, creating a hybrid and contemporary experience. The language of Stargate - with its monolithic form and tiny triangular surface patterns- resonates with the language of Najd Architecture of the region, linking to local Saudi heritage.
LOCATION
Riyadh - Saudi Arabia
TYPE
Digital Billboard with Art Content
YEAR
HEIGHT
57 M
CLIENT
Undisclosed
DESIGN TEAM
PROJECT TEAM
The Stargate resonates with Saudi Najd Architecture, with its strong simple masses and tiny triangular surface patterns.
Stargate’s multimateriality feels elegant and contemporary. Black gloss metal panel, Black digital tile, mirror chrome, solar panels, and projection mapping conspire to create something that is dark but glittery.
