SUNSET SPECTACULAR
The West Hollywood Sunset Spectacular is a multimedia billboard for the 21st century. It is conceived of as four giant parts: three outer planes with a “tesseract” nested inside. The tesseract is tilted, seemingly oriented to align with something other than earth’s gravity; it intersects the outer planes, creating giant figural involutions.
Read MoreThe entire structure is subdivided not into the sticks and panels of human scale, but rather into chunks resembling oversized puzzle pieces, each built to stack and assemble with little human labor. Rather than being defined by an entrenched architectural hierarchy of mass to detail, the project maintains a consistently low resolution relative to the human scale, as if it had been created by much larger beings. It sits on a ground that peels up off the land like a magic carpet, defining a discrete world nested within the city.
LOCATION
West Hollywood - California
TYPE
Digital Billboard and Civic Plaza
YEAR
HEIGHT
64’
CLIENT
Orange Barrel Media + City of West Hollywood
DESIGN TEAM
PROJECT TEAM
“It is conceived of as four giant parts: three outer planes with a “tesseract” nested inside.
The Sunset Spectacular avoids the ubiquitous “sign-on-a-stick” billboard typology in favor of something spatial and interactive. Like ancient bell-towers, clock-towers, and obelisks, the project’s vertical orientation connects it to a deep urban archetype associated with civic space and community engagement.
