WRITINGS / INTERVIEWS / LECTURES

LG BLACK DIAMOND

Berlin, Germany, 2016



Contemporary television is simultaneously ultra-flat and coupled with high-fidelity picture depth, such that it appears like a window to another world. This pavilion operates in the same way, by unfolding into a three-dimensional space of glossy black surfaces and black glass, reflecting the glow of live televisions exhibited inside. Like a black diamond, the object is defined simultaneously by its sharp mass edges, but also by its mass-degrading reflective qualities, creating an entity that vibrates and sparkles.

Type: Product Launch Pavilion
Client: LG, Seoul
JV Partners: Morphosis, Neil Denari, Griffin Enright, Tom Wiscombe Architecture